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Behind the Campaign: Retirement Income Teeter-Totter

If you’re going to get attention with your marketing, you’ve got to think creatively.

1 min read

[NEW] Single-Topic Email | Election Worries

Not every marketing campaign needs to run for four weeks across platforms.

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[NEW] Personal Connection Video | Election Worries

Personal Connection Videos are the fastest way to create and promote videos at scale, keeping you face-to-face and top of mind with the...

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Is this Email Too Long? (A Quick Marketing Lesson on Readers and Persuasion)

How long should my content be?

1 min read

Building a Top-Performing Campaign from Scratch

What’s the secret to making high-value, automated marketing campaigns that get results for financial advisers?

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How to Use Video to Be Magnetic to Prospects and Clients

Video is everywhere you look online.

4 min read

How Should You Approach Negative Responses to Your Marketing?

The following is based off of an interaction we had with one of our Snappy Kraken members.

2 min read

Behind the Campaign: Retiring in Uncertain Times

“Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.” — Michael Porter

1 min read

[NEW] Lead Generation Campaign | Retiring in Uncertain Times

Many Americans are facing uncertainty when it comes to retirement.

3 min read

How to Revive Prospects with the Simplest Email Ever

What if we told you that there’s no such thing as a dead prospect?