Category: Communication

1 min read

[NEW] Connecting with the Next Generation - Email Communication

The “Connecting with the Next Generation” email series encourages clients to involve their adult children in financial planning. By highlighting the...

6 min read

Do Privacy Changes Affect Your Marketing’s Effectiveness?

When COVID-19 first impacted the U.S., “The Late Show with Stephen Colbert”had to go without an audience. In lieu of laughter and cheers from an...

[NEW] Email Communication – Winter Seasonal Card

Use this responsive email card to offer clients and prospects your warm seasonal wishes.

5 min read

How To Target High-Net-Worth Individuals

4 min read

Why Questions Are Key to Converting Prospects

5 min read

Prospect Nurturing to Generate Clients

6-minute read | 8 minute listen

1 min read

Adviser Dialogue: Powerful Scripts That Connect and Convert

Conversations matter.

2 min read

Behind the Campaign: High-Engagement Emails

We love building automated, multi-channel marketing campaigns for Financial Advisers…especially campaigns that publish content for several weeks or...

2 min read

Is this Email Too Long? (A Quick Marketing Lesson on Readers and Persuasion)

How long should my content be?

4 min read

How Should You Approach Negative Responses to Your Marketing?

The following is based off of an interaction we had with one of our Snappy Kraken members.