Snappy Kraken vs. Snappy Kraken
Switch to Growth That’s Personal.
Snappy Kraken combines AI-powered automation, award-winning content, and modern, conversion-optimized websites to help advisors go beyond templates—attracting, converting, and retaining clients with marketing that actually performs.
Quick Take (TL;DR)
If you want to grow your business in 2026, Snappy Kraken is the modern marketing platform that elevates your growth and gives you more time with clients.
FMG Suite is well-known for its content and tools — but if you want both award-winning content and a modern platform built for measurable results, the choice is obvious.
Side-by-Side Comparison for RIAs
| Capability | Snappy Kraken | FMG Suite |
|---|---|---|
| RIA-Ready Automation |
★★★★★
Smart Growth Suite: Auto-subscribe, behavior triggers, dynamic segmentation, and lead-capture inboxes that launch journeys automatically.
|
★☆☆☆☆
Email and campaign sending with list filters; automation depth varies by package.
|
| Real-Time CRM Connectivity |
★★★★★
Bi-directional, real-time sync for major CRMs (Salesforce, Redtail, Wealthbox, Practifi). Engagement data flows both ways to keep segments current.
|
★★☆☆☆
CRM integrations available; sync behavior varies by CRM and is not real-time.
|
| Advisor Websites |
★★★★★
Modern, conversion-optimized websites built to feed automation and capture leads directly into campaigns.
|
★★☆☆☆
Large template catalog; customization and conversion tracking limited.
|
| Content for RIAs |
★★★★★
Curated, compliance-ready campaigns and nurture journeys designed to trigger actions and meetings—not just awareness.
|
★★☆☆☆
Broad content library with general themes for advisor marketing.
|
| AI Assist & Workflows |
★★★★★
AI-powered segmentation, campaign recommendations, and builder assistance for faster, smarter execution.
|
★★★☆☆
AI features offered in select tiers; typically add-on tools, not core workflows.
|
| Compliance & Controls |
★★★★★
Built-in approval flows, multi-seat governance, and role-based permissions—ideal for multi-advisor or enterprise RIAs.
|
★★☆☆☆
Compliance workflows supported; depth of controls varies by tier.
|
| Analytics That Matter |
★★★★★
AUM Dashboards, Opportunity Score, and lead-to-meeting visibility so you can see what drives pipeline growth.
|
★☆☆☆☆
Standard campaign performance reporting (opens, clicks, unsubscribes).
|
| Speed-to-Lead |
★★★★★
Instant routing via Lead-Capture Inboxes and behavior-based triggers that launch nurture journeys automatically.
|
★☆☆☆☆
Lead forms and routing available; automation depth varies.
|
| For Multi-Advisor RIAs |
★★★★★
Central governance with local flexibility—roll-up dashboards, permissions, and brand controls.
|
★★☆☆☆
Multi-user support available; limited central oversight.
|
Snappy Kraken gives modern RIAs everything in one connected system—automation, CRM sync, AI, analytics, and award-winning content—so marketing finally runs itself.
FMG Suite offers solid tools and templates, but it stops short of the automation and insight today’s growth-focused firms need.
Why Snappy Kraken Stands Out From The Competition
Capture and route every lead instantly
Best fit: Snappy Kraken (Lead-Capture Inboxes, triggers, and dynamic groups)
Why it matters: Respond in minutes, not days—boost meeting conversion and AUM growth.
Keep segments fresh without spreadsheets
Best fit: Snappy Kraken (real-time sync + behavior updates)
Why it matters: You market to where a prospect is now, not where they were last quarter.
Nurture by behavior, not blast
Best fit: Snappy Kraken (auto-subscribe journeys, Opportunity Score)
Why it matters: Fewer emails, higher meetings—this is how you scale without spamming.
Prove impact in pipeline reviews
Best fit: Snappy Kraken (engagement → opportunities, built for sales hand-off)
Why it matters: Growth conversations move from “activities” to closed-loop revenue.
With Snappy Kraken:
- Turn website traffic and form fills into booked meetings with automated next steps
- Segment once, then let the data work—dynamic groups update themselves
- Give each advisor a simple, powerful system while HQ keeps governance
- Walk into pipeline reviews with marketing-sourced opportunities (not just clicks)
Frequently Asked Questions
How fast can we get live?
+Snappy Kraken can activate quickly with pre-built journeys and lead routing; most RIAs see first automated campaigns within days of setup.
Does this work for multi-advisor firms?
+Yes. Snappy Kraken supports central governance with advisor-level personalization and reporting roll-ups.
What about compliance?
+Snappy Kraken bakes approval flows into journeys so compliance enables speed, not slows it.
Will our CRM be truly in sync?
+Snappy Kraken is designed for real-time, two-way updates for supported CRMs (with a few exceptions). That means segments and triggers stay current as contacts change.
