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3 min read
Most Advisors Struggle to Measure Marketing ROI Ask a financial advisor if marketing matters, and the answer is almost always, yes.
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2 min read
Super Bowl is tradition. People gather. Every year. Same patterns. Same rituals. Someone makes chilli. Someone brings nachos. It’s always at the same...
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5 min read
We recently hosted a Snappy Kraken Office Hours session on a topic that’s still emerging—but already changing how advisors are discovered online: AI...
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2 min read
The New Year Reset: Why 2026 Changes the Marketing Game for Advisors Every January brings fresh goals for financial advisors: grow AUM, deepen client...
4 min read
Video is one of the most effective ways to build trust with prospects before they ever meet you. Most advisors and firms do not have a belief problem...
2 min read
If you’re a solo advisor, you already know the tension.
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4 min read
TL;DR AI Visibility is the ability for AI systems to accurately identify, understand, and trust a financial advisory firm. As investors increasingly...
2 min read
Increased Engagement and Faster Lead Conversion Inside the Mind of an Advisors Excel Advisor & Marketer
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6 min read
For the last several years, many companies have invested less and less in brand campaigns. Not because brand doesn’t matter — but because it’s harder...
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4 min read
TL;DR Summary FMG Suite helped define the early era of digital marketing for advisors — but Snappy Kraken has redefined it. By combining AI-powered...
