ENTERPRISE MARKETING ORCHESTRATION + INTELLIGENCE

Orchestrate growth across your advisor network.

Bring your firm’s marketing strategy to life across every advisor, office, and team. Scale campaigns with consistent brand and compliance controls, give advisors room to personalize, and see what’s working so you can turn insight into growth.

See Snappy Kraken Enterprise Explore the AUM Dashboard →

  • Firm-level strategy
  • Flexible advisor execution
  • AUM visibility

More than 7,000 financial advisors across 200 leading financial networks trust Snappy Kraken

Kestra Financial LPL Financial Oneseco Osaic FSC Securities Lincoln Financial Private Advisor Group United Planners Carson Group Mariner Wealth Advisors Sanctuary Wealth Spire Investment Partners Fidelity First Clearing SSG Financial Services Institute NAIFA AssetMark Aegis Financial Mutual of Omaha Financial Planning Association Simplicity Group Charles Schwab Orion SEI Ameritas Cambridge Investment Research Cetera Commonwealth Financial Network Independent Financial Group Independent Financial Partners J.W. Cole Financial Advisors Excel

BUILT FOR HOW ADVISORY FIRMS ACTUALLY OPERATE

Your strategy may be centralized.
Execution rarely is.

As firms grow, marketing gets harder to coordinate. The firm defines the strategy, but execution happens across offices, teams and individual advisors.

  • Firm-created campaigns go unused
  • Marketing teams lack visibility into advisor activity
  • Compliance and customization slow execution
  • Leadership cannot connect marketing to pipeline and AUM

ONE STRATEGY. FLEXIBLE EXECUTION.

Run marketing at the advisor, office,
or firm level. Or all three.

Adapt marketing to how your organization works, with shared brand standards, compliance controls, and visibility across the network.

Define strategy centrally

Establish campaigns, brand standards, audience strategies and compliance guardrails at the firm level.

Execute across the network

Deploy across advisors, offices and cohorts while preserving appropriate control over timing and personalization.

Learn from performance

See participation, engagement, prospect movement and potential pipeline AUM across the organization.

Cover of the Gradient Financial Group case study

CUSTOMER STORY

See how Gradient supports 400 independent advisor offices

Gradient combines its proprietary systems and centralized marketing support with Snappy Kraken to serve approximately 400 independent advisor offices, without forcing one-size-fits-all execution.

FROM MARKETING ACTIVITY TO BUSINESS IMPACT

See marketing performance in pipeline and AUM.

Move beyond opens and clicks. Understand the potential AUM represented across your network, see where prospects are progressing and identify where the next action can have the greatest impact.

  • Network-level visibility

    View potential pipeline AUM by advisor, office, cohort, campaign or stage.

  • Marketing performance

    Connect campaign engagement with appointments, movement and funded relationships.

  • Opportunity identification

    Find high-potential relationships and segments that need attention.

Network AUM pipeline dashboard

KNOW WHAT TO DO NEXT

The dashboard shows what is happening.
Snappy AI helps you decide what to do next.

For the home office

See where advisors need support, identify gaps in marketing activity, and find opportunities to improve results.

For advisors

Understand what’s working, find the right campaigns for your goals, and get guidance on your next marketing move.

ORCHESTRATED EXECUTION

Move from disconnected activity
to coordinated growth.

Flexible campaign deployment

Launch firm-defined campaigns across advisors, offices and cohorts in minutes.

Advisor-ready campaigns

Give advisors compliant programs built for prospect nurturing and client engagement.

Dynamic segmentation

Keep audiences current as contact, engagement and pipeline data change.

Governed flexibility

Allow appropriate personalization without compromising brand or compliance.

Central administration

Manage access, branding, support and deployment across complex firm structures.

Adoption and performance visibility

See which advisors are participating, how campaigns perform, and where support is needed.

CONNECTED BY DESIGN

Bring marketing into the systems your network already uses.

Connect your CRM and other firm systems to keep marketing data flowing across your network, with native integrations and APIs for custom workflows.

Connected CRM data

Keep contacts, segments and engagement intelligence aligned without manual exports.

  • Redtail logo
  • Wealthbox logo
  • Salesforce logo
  • TODO name of the fourth CRM logo
  • Native integrations
  • APIs + custom workflows
  • SSO + role-based access
Snappy Kraken is a key partner, and we’ve seen them add huge value for hundreds of our advisors.

Jay Brost
CMO, Advisors Excel

Cover of the Advisors Excel case study

Advisors Excel Case Study

Doubled AUM from 20B to 40B over five years.

See Enterprise Results
Cover of the Mediate Financial case study

Mediate Financial Case Study

See Firm Results

VALUE ACROSS THE ORGANIZATION

One growth platform. Clear value for every team.

EXECUTIVES

Strengthen your firm’s growth engine

Give advisors the marketing support to grow, and see how that investment connects to pipeline and AUM.

MARKETING

Extend your team’s reach

Manage campaigns across advisors, offices, or the entire firm, with visibility into advisor adoption and performance.

COMPLIANCE

Maintain control

Establish guardrails, streamline reviews and preserve documented oversight.

ADVISORS

Make marketing easier

Access relevant audiences, ready-to-launch campaigns and practical next actions.

ENTERPRISE FOUNDATION

Built for your firm’s structure, systems, and teams.

Governance and security

Role-based permissions, firm-level controls and audit documentation.

Flexible firm structures

Support advisors across offices, divisions, cohorts and hierarchies.

Data and visibility

Give every role the right view of performance, participation and pipeline.

Implementation and support

Get help with configuration, advisor onboarding, training, and ongoing adoption.

HELPFUL RESOURCES

Build the system behind scalable growth.

Research, frameworks and benchmarks for firms connecting strategy, technology and advisor execution.

WEBINAR REPLAY

The Federated Marketing Model

See how visibility, activation, nurturing, conversion and retention work together across the modern client journey.

WHITE PAPER

The Modern Growth Stack

A practical framework for connecting automation, segmentation, orchestration, analytics, compliance and integration.

ON-DEMAND SERIES

The 2026 Lead Lifecycle

See how visibility, activation, nurturing, conversion and retention work together across the modern client journey.

RESEARCH REPORT

2026 State of Digital + AI

Benchmark advisor performance across websites, campaigns, CRM connectivity, lifecycle execution and AI.

Snappy Kraken Enterprise FAQ

What is Snappy Kraken Enterprise?

Snappy Kraken Enterprise is a marketing, automation, and growth platform for financial services firms that support networks of advisors. The home office sets strategy, brand, and compliance controls, advisors launch approved campaigns with room to personalize, and leadership sees engagement and AUM reporting across the network, whether it has 5 advisors or 5,000.

Who is Snappy Kraken Enterprise built for?

Enterprise is built for firms that run marketing for many advisors: RIAs, broker-dealers, IMOs and FMOs, OSJs, and multi-office advisory teams. It fits firms that need central strategy and oversight while advisors and offices still run their own client and prospect marketing within firm-defined limits.

How is Enterprise different from the advisor version of Snappy Kraken?

Enterprise adds the controls a firm needs to manage marketing across many advisors. That includes mass-publishing campaigns to advisor groups, custom branding, centralized administration, content governance, compliance workflows, and network-wide reporting. Individual advisors still get the same campaigns, automation, and follow-up tools they would use on their own.

How does Snappy Kraken Enterprise handle compliance review?

Enterprise includes workflows for pre-approval, content review, archiving, and controlled publishing, so regulated firms keep full oversight. Campaigns in the library are FINRA-reviewed, and email journaling helps your team monitor communications. Your compliance team decides what advisors can publish and how much they can change before content goes out.

Does the platform keep an audit trail?

Yes. Snappy Kraken logs every edit, approval, campaign send, and advisor activity, so your compliance and marketing teams can see who changed what and when. Paired with built-in archiving and email journaling, the audit trail gives the home office a reviewable record of marketing across the advisor network.

Which CRMs and systems does Enterprise integrate with?

Enterprise connects with Salesforce, Redtail, and Wealthbox through native integrations, and with other systems through the API. Two-way sync keeps contacts, groups, and campaign activity current. Enterprise also supports SSO and custom workflows, so IT teams can fit the platform into the firm's existing technology stack.

Can we use our own content and branding?

Yes. Firms can upload their own content next to the Snappy Kraken campaign library and deploy it to any group of advisors. Enterprise supports white-labeling, firm templates, and firm-level design standards, so campaigns look and sound like your brand across every office and advisor.

How much can advisors personalize campaigns?

Advisors can personalize campaigns within the limits your firm sets. The home office decides which campaigns are available to which advisors and what needs approval before it goes out. Administrators can also sign in as an advisor to help with setup or fix issues, so advisors get support without losing the firm's controls.

What reporting does Snappy Kraken Enterprise include?

Enterprise reports on engagement and AUM across the network. The AUM Pipeline Dashboard shows potential pipeline AUM by advisor, office, cohort, campaign, or stage, connects campaign engagement to appointments and funded relationships, and highlights relationships that need attention. Leadership can compare offices and see where advisors need more support.

How long does it take to deploy Snappy Kraken Enterprise?

Most firms begin using the platform within a few weeks. Timing depends on your CRM integration needs and the size of your advisor network. Implementation support covers CRM configuration, advisor onboarding, and training, so advisors know how to use the platform from their first campaign.

What onboarding and support does Enterprise include?

Enterprise firms get implementation support, CRM configuration, advisor onboarding, training, and regular success check-ins. Each firm has a dedicated account manager and quarterly business reviews, and advisors can reach support by chat, email, or phone. The goal is steady advisor adoption, not just a launch.

How is Snappy Kraken Enterprise priced?

Enterprise pricing is customized for each firm. It is based on advisor count, integration requirements, support level, and firm objectives. Request an enterprise demo to walk through your advisor network and goals, and we will put together pricing that fits how your firm plans to roll out marketing.

FROM STRATEGY TO AUM GROWTH

See what is happening across your network.
Know what to do next.

Discover how Snappy Kraken can help your firm coordinate strategy, enable advisors and connect marketing execution with measurable growth.

Schedule an enterprise consultation