Blog

2 min read

What Top-Growing Advisory Firms Are Doing Differently in 2026

When we sat down to host our recent webinar, 2026 Marketing Trends Shaping Financial Advisor Growth, we weren’t looking for polished theory.

6 min read

Most Firms Rate Their Marketing a 3. Here's What Separates a 3 from an 8.

We opened our recent webinar with a simple question: on a scale of 1 to 10, how systematic is your advisor marketing? Most answers landed between 2...

3 min read

250% Growth with Snappy Kraken

Highlighting a real client success story by covering Pacific Wealth Management Group's case study. We explore how the firm used Freedom360 to create...

4 min read

From Engagement to AUM: 2 Workflows That Turn Campaign Engagement Into Booked Meetings

Your campaigns are running. People are opening emails, clicking links, visiting landing pages. You've got the execution workflows in place and the...

3 min read

What If Your Client Email Was Already Written?

When something big happens in the markets, your clients are watching the headlines and waiting to hear from you. You know you should reach out. But...

5 min read

The Three Foundations Every Advisor Marketing System Needs

You can have a marketing system that looks like it's doing everything right. You're generating leads. Running events. Launching campaigns. And yet...

4 min read

Three Things Advisors Are Navigating This Spring

Spring has a way of creating a natural checkpoint—far enough into the year to see early signals, but early enough to adjust the plan and move forward...

6 min read

The 2026 Lead Lifecycle Series for Financial Advisors

Why Growth Now Starts Before the First Click Last year, we introduced The Lead Lifecycle as an educational series for financial advisors and advisory...

4 min read

3 Workflows Every Advisor Marketing Team Needs to Launch Campaigns at Scale

How long does it take your team to launch one campaign across every advisor in your firm? If the answer involves rebuilding content in individual...

3 min read

FPA and Snappy Kraken Combine Forces To Raise Consumer Awareness of Financial Planning

Consumers have more access to information than ever before, yet many still struggle to clearly understand what holistic financial planning truly...