2 min read

From Search to Connection: Why FPA PlannerSearch Matters in the Age of AI

Someone looking for financial advice might search Google for “financial planner for a business sale.” Someone else might ask an AI tool how to find...

2 min read

Introducing Snappy AI: Know What to Do Next With Your Marketing

Financial advisors have more ways than ever to market their firms. They can launch campaigns, connect their CRM, publish content and see how people...

3 min read

Smart Growth Suite Wins a Wealthies Award, and Signals What’s Next for Advisor Marketing

Earlier this year, Snappy Kraken was named a finalist in three categories for the 2026 Wealth Management Industry Awards. At the time, we said those...

4 min read

Three Wealthies Finalist Recognitions. One Clear Direction for Advisor Marketing.

Every year, advisor marketing evolves. Some changes are gradual. Others fundamentally reshape how advisors attract prospects, build trust, and grow...

3 min read

FPA and Snappy Kraken Combine Forces To Raise Consumer Awareness of Financial Planning

Consumers have more access to information than ever before, yet many still struggle to clearly understand what holistic financial planning truly...

5 min read

Smart Growth Suite: Your Lead-to-Client System, Fully Built and Ready to Launch

TL;DR Smart Growth Suite is a fully built, lead-to-client system for financial advisors and financial advisory firms.It connects lead capture,...

2 min read

The New Campaigns App: Financial Advisor's Path to Higher Engagement and Organic Growth

Advisors today face endless demands, from engaging clients to managing day-to-day activities, like compliance and marketing. With Snappy Kraken’s new...