Blog

3 min read

FPA and Snappy Kraken Combine Forces To Raise Consumer Awareness of Financial Planning

Consumers have more access to information than ever before, yet many still struggle to clearly understand what holistic financial planning truly...

3 min read

How Financial Advisors Should Choose Lead Sources (Based on Outcomes, Not Hype)

If you’re evaluating lead generation for financial advisors, the real question isn’t: “Which lead source is best?” Which lead source fits my growth...

1 min read

Social Media Compliance for advisors

Compliant Social Media Marketing for Financial Advisors in 2026 Social media has matured from optional visibility channel to core business...

3 min read

Measuring Marketing ROI as a Financial Advisor: What Actually Matters

Most Advisors Struggle to Measure Marketing ROI Ask a financial advisor if marketing matters, and the answer is almost always, yes.

2 min read

How the Super Bowl Became Everyone’s Game

Super Bowl is tradition. People gather. Every year. Same patterns. Same rituals. Someone makes chilli. Someone brings nachos. It’s always at the same...

5 min read

AI Visibility for Financial Advisors: What It Is, Why It Matters, and How to Get Started

We recently hosted a Snappy Kraken Office Hours session on a topic that’s still emerging—but already changing how advisors are discovered online: AI...

2 min read

Why Financial Advisors Need Campaign Automation in 2026

The New Year Reset: Why 2026 Changes the Marketing Game for Advisors Every January brings fresh goals for financial advisors: grow AUM, deepen client...

4 min read

Video Works. Execution Is Where Most Advisors Get Stuck.

Video is one of the most effective ways to build trust with prospects before they ever meet you. Most advisors and firms do not have a belief problem...

2 min read

How a Solo Advisor Stays Top-of-Mind

If you’re a solo advisor, you already know the tension.

5 min read

What Is AI Visibility—Really? And Why It Matters for Financial Advisors

TL;DR AI Visibility is the ability for AI systems to accurately identify, understand, and trust a financial advisory firm. As investors increasingly...