RESOURCES LIBRARY
3 min read
TDLR; Connecting a financial advisor CRM to marketing automation turns stored relationships into reachable audiences. In Snappy Kraken platform data,...
3 min read
TDLR; In Snappy Kraken’s 2025 platform data, financial advisor website visitors increased 10.3%, website form submissions rose 110% and...
3 min read
TDLR; A financial advisor website has three jobs in 2026: help search and AI understand the firm, help prospects validate trust and fit, and give...
3 min read
TDLR; AI is changing advisor discovery by helping prospects research financial questions, compare approaches, and evaluate firms before they visit an...
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4 min read
Spring has a way of creating a natural checkpoint—far enough into the year to see early signals, but early enough to adjust the plan and move forward...
7 min read
Why Growth Now Starts Before the First Click Last year, we introduced The Lead Lifecycle as an educational series for financial advisors and advisory...
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3 min read
If you’re evaluating lead generation for financial advisors, the real question isn’t: “Which lead source is best?” Which lead source fits my growth...
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2 min read
Super Bowl is tradition. People gather. Every year. Same patterns. Same rituals. Someone makes chilli. Someone brings nachos. It’s always at the same...
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5 min read
We recently hosted a Snappy Kraken Office Hours session on a topic that’s still emerging—but already changing how advisors are discovered online: AI...
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5 min read
TL;DR AI Visibility is the ability for AI systems to accurately identify, understand, and trust a financial advisory firm. As investors increasingly...
