3 min read

How Financial Advisors Should Choose Lead Sources (Based on Outcomes, Not Hype)

If you’re evaluating lead generation for financial advisors, the real question isn’t: “Which lead source is best?” Which lead source fits my growth...

2 min read

How the Super Bowl Became Everyone’s Game

Super Bowl is tradition. People gather. Every year. Same patterns. Same rituals. Someone makes chilli. Someone brings nachos. It’s always at the same...

5 min read

AI Visibility for Financial Advisors: What It Is, Why It Matters, and How to Get Started

We recently hosted a Snappy Kraken Office Hours session on a topic that’s still emerging—but already changing how advisors are discovered online: AI...

4 min read

What Is AI Visibility—Really? And Why It Matters for Financial Advisors

TL;DR AI Visibility is the ability for AI systems to accurately identify, understand, and trust a financial advisory firm. As investors increasingly...

6 min read

Welcome Monday: Behind the Scenes

For the last several years, many companies have invested less and less in brand campaigns. Not because brand doesn’t matter — but because it’s harder...