Category: Marketing (3)

3 min read

All Marketers Tell Stories | Snappy Book Reviews

Welcome to the first Snappy Kraken book review!

1 min read

Financial Adviser Video Marketing

2021 is that you?

2 min read

Behind the Campaign: Retirement Income Teeter-Totter

If you’re going to get attention with your marketing, you’ve got to think creatively.

2 min read

Is this Email Too Long? (A Quick Marketing Lesson on Readers and Persuasion)

How long should my content be?

2 min read

How to Use Video to Be Magnetic to Prospects and Clients

Video is everywhere you look online.

4 min read

How Should You Approach Negative Responses to Your Marketing?

The following is based off of an interaction we had with one of our Snappy Kraken members.

2 min read

Behind the Campaign: Retiring in Uncertain Times

“Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.” — Michael Porter

3 min read

How to Revive Prospects with the Simplest Email Ever

What if we told you that there’s no such thing as a dead prospect?

3 min read

HELP! A Simple Framework to Get Better Email Engagement

Picture this. You sit down to craft the perfect email to send to your existing and prospective clients.

2 min read

5 Easy Video Editing Tools to Help You Add Extra “Wow”

Let’s make this quick.