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[NEWS] Snappy Kraken Acquires Advisor Websites

ORMOND BEACH, FLORIDA – May 3, 2022 – Snappy Kraken, the award-winning MarTech firm serving financial advisors, today announced it has acquired...

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6 Ad Metrics You Need to Follow

The truth is, when it comes to placing ads there are many different things you want to consider.

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[NEW] Single-Topic Email | Inflation Worries

Spikes happen…in football, in the use of retro fashions, and on unsuspecting punch bowls. Those are pretty clear-cut.

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Master Distiller Marianne Eaves on Whiskey

Marianne Eaves is great at what she does.

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Is this Email Too Long? (A Quick Marketing Lesson on Readers and Persuasion)

How long should my content be?

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Building a Top-Performing Campaign from Scratch

What’s the secret to making high-value, automated marketing campaigns that get results for financial advisers?

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How to Use Video to Be Magnetic to Prospects and Clients

Video is everywhere you look online.

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How Should You Approach Negative Responses to Your Marketing?

The following is based off of an interaction we had with one of our Snappy Kraken members.

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Behind the Campaign: Retiring in Uncertain Times

“Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.” — Michael Porter

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How to Revive Prospects with the Simplest Email Ever

What if we told you that there’s no such thing as a dead prospect?