3 min read
How Financial Advisors Should Choose Lead Sources (Based on Outcomes, Not Hype)
If you’re evaluating lead generation for financial advisors, the real question isn’t: “Which lead source is best?” Which lead source fits my growth...
3 min read
If you’re evaluating lead generation for financial advisors, the real question isn’t: “Which lead source is best?” Which lead source fits my growth...
2 min read
Super Bowl is tradition. People gather. Every year. Same patterns. Same rituals. Someone makes chilli. Someone brings nachos. It’s always at the same...
5 min read
We recently hosted a Snappy Kraken Office Hours session on a topic that’s still emerging—but already changing how advisors are discovered online: AI...
4 min read
Video is one of the most effective ways to build trust with prospects before they ever meet you. Most advisors and firms do not have a belief problem...
2 min read
If you’re a solo advisor, you already know the tension.
4 min read
TL;DR AI Visibility is the ability for AI systems to accurately identify, understand, and trust a financial advisory firm. As investors increasingly...
2 min read
Increased Engagement and Faster Lead Conversion Inside the Mind of an Advisors Excel Advisor & Marketer
6 min read
For the last several years, many companies have invested less and less in brand campaigns. Not because brand doesn’t matter — but because it’s harder...
4 min read
TL;DR Summary FMG Suite helped define the early era of digital marketing for advisors — but Snappy Kraken has redefined it. By combining AI-powered...
4 min read
TL;DR Summary Snappy Kraken helps financial advisors grow smarter by automating the right things — not everything. Its AI-powered platform, automated...