4 min read

3 Workflows Every Advisor Marketing Team Needs to Launch Campaigns at Scale

How long does it take your team to launch one campaign across every advisor in your firm? If the answer involves rebuilding content in individual...

3 min read

How Financial Advisors Should Choose Lead Sources (Based on Outcomes, Not Hype)

If you’re evaluating lead generation for financial advisors, the real question isn’t: “Which lead source is best?” Which lead source fits my growth...

2 min read

How the Super Bowl Became Everyone’s Game

Super Bowl is tradition. People gather. Every year. Same patterns. Same rituals. Someone makes chilli. Someone brings nachos. It’s always at the same...

5 min read

AI Visibility for Financial Advisors: What It Is, Why It Matters, and How to Get Started

We recently hosted a Snappy Kraken Office Hours session on a topic that’s still emerging—but already changing how advisors are discovered online: AI...

4 min read

Video Works. Execution Is Where Most Advisors Get Stuck.

Video is one of the most effective ways to build trust with prospects before they ever meet you. Most advisors and firms do not have a belief problem...

2 min read

How a Solo Advisor Stays Top-of-Mind

How client, Antonio “Tony” Lugo, CFP®, uses Snappy Kraken to maintain consistent, compliant, and authentic outreach across email, social, video,...

5 min read

What Is AI Visibility—Really? And Why It Matters for Financial Advisors

TL;DR AI Visibility is the ability for AI systems to accurately identify, understand, and trust a financial advisory firm. As investors increasingly...

2 min read

Driving Engagement as an Advisors Excel Firm

Increased Engagement and Faster Lead Conversion Inside the Mind of an Advisors Excel Advisor & Marketer

6 min read

Welcome Monday: Behind the Scenes

For the last several years, many companies have invested less and less in brand campaigns. Not because brand doesn’t matter — but because it’s harder...

4 min read

Snappy Kraken vs. FMG Suite: The Modern Marketing Automation Platform for Financial Advisors in 2026

TL;DR Summary FMG Suite helped define the early era of digital marketing for advisors — but Snappy Kraken has redefined it. By combining AI-powered...