Category: Marketing Strategies & Tactics

2 min read

Holiday Events Financial Advisors Can Actually Do Before the End of the Year

The holidays arrive fast—and for many financial advisors, it’s already a sprint. Between client meetings, planning season, and year-end follow-ups,...

4 min read

How to Stretch the FINRA $100 Gifts, Gratuities and Non-Cash Compensation

As a financial advisor, the FINRA gift-limit rule can feel restrictive: you’re capped at giving only up to $100 per person per year for...

3 min read

The Story Behind “Welcome Monday”

If you work with clients for a living, you know the feeling. You wrap up the week, squeeze in a few family events over the weekend, and then Sunday...

3 min read

Client Relationship Strategies for Financial Advisors

In the financial advisory world, relationships are everything. Clients don’t simply choose an advisor for numbers and analysis—they choose someone...

3 min read

Why Real-Time CRM Sync Is the Missing Link in Advisor Marketing

And how firms are using it to save hours, follow up faster than the competition, and build future-proofed data foundations.

2 min read

Deliberately Thoughtful: Why Timely Emails Matter (and a Look at Our Latest Inflation Update)

TL;DR: At Snappy Kraken, we don’t just deliver marketing automation — we deliver timely communication. Our latest Inflation Update email and text...

2 min read

Beyond Opens and Clicks: See Your Marketing Impact in AUM

Know the predicted AUM in your prospect list. See how campaigns move prospects through your pipeline. Act on the right opportunities.

2 min read

How LPL Advisors Are Turning Estate Planning Into a Referral Engine

See why top-performing LPL advisors are using estate planning to deepen relationships, uncover hidden assets, and generate more referrals. Here’s...

4 min read

A Few Key Takeaways — Kitces Report

The Kitces Report: The Technology That Independent Financial Advisors Actually Use (And Like) offers a rare window into how firms are truly using...

1 min read

The Challenges of Scaling Advisor Marketing

Scaling advisor marketing is harder than ever. Advisors face pressure to reach more clients, stay compliant, and keep up with digital...