High-earners often ignore their most valuable asset, and it’s right under their noses.
They have plans in place to protect their homes, health, and cars.
But have nothing in place to guard against lost wages – the backbone of their financial security.
Without their regular income, luxuries fade, bills go unpaid, and food can even become scarce.
Most high-earners see this as nearly impossible. They think they’re more likely to win the lottery… and they don’t even buy tickets.
But it’s far more common than they expect.
Short-term disability stints after being tossed from their horse or throwing out their back while golfing are manageable.
But a long-term loss of income due to a car accident or unexpected medical diagnosis can spell financial disaster. And it happens to people every day.
That’s why our latest Lead Generation campaign is designed to get prospects thinking about the safety nets they have in place for their family while driving them to book an Earnings Protection Session with you.
More about this campaign:
Title: Life & Disability Insurance
Type: Lead Generation Campaign
Description: This campaign is designed to drive prospects to the Why High Earners are Overlooking Their Most Valuable Asset lead magnet, posing important questions about savings, investments, and earnings protection.
Target Audience: High Net Worth Prospects.
Primary Outcome/Action: Email opt-in by downloading the lead magnet.
Secondary Outcome/Actions: Request an appointment to dive deeper into their financial safety nets.
Running Time: 4 weeks.
Interested in seeing how one of our Lead Generation campaigns is made? Check out this episode of Behind the Campaign.
To find out more about how Snappy Kraken can fit into your marketing strategy, click here to see a demo.
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