THE MARKETING PLATFORM FOR FINANCIAL ADVISORS AND FIRMS

 

Marketing that
works for you.
At any scale.

Built for independent advisors, marketing teams and enterprise firms.

Watch Demo Find your fit →

An enterprise firm meeting, a marketing team at a laptop and an individual advisor at his desk

More than 7,000 financial advisors across 200 leading financial networks trust Snappy Kraken

Kestra Financial LPL Financial Oneseco Osaic FSC Securities Lincoln Financial Private Advisor Group United Planners Carson Group Mariner Wealth Advisors Sanctuary Wealth Spire Investment Partners Fidelity First Clearing SSG Financial Services Institute NAIFA AssetMark Aegis Financial Mutual of Omaha Financial Planning Association Simplicity Group Charles Schwab Orion SEI Ameritas Cambridge Investment Research Cetera Commonwealth Financial Network Independent Financial Group Independent Financial Partners J.W. Cole Financial Advisors Excel

WHO IS SNAPPY KRAKEN FOR?

Marketing that fits the way you work.

Run marketing for your practice, coordinate a team, or support an advisor network.
Find the tools and support to build prospect and client relationships at every scale.

ADVISORS

Stay consistent without becoming a marketer.

Keep marketing running alongside your client work. Choose ready-to-use content, make it yours, and let automated follow-up keep your relationships moving.

  • Clear next-step guidance
  • Ready-to-launch campaigns
  • Automated lead and client nurture
“If time is money, then Snappy Kraken saves both. In less than an hour, I can schedule two months of email campaigns, and get an 83% increase in client/prospect interaction.”

Jay Reeves
Clarity Financial Wealth Management

Grow your practice →

MARKETERS AND TEAMS

One strategy. Each advisor's voice.

Turn your marketing plan into campaigns your advisors can use. Coordinate content and follow-up across your team, with room to personalize for each advisor's audience.

  • Firm and advisor workspaces
  • Shared campaigns with local flexibility
  • Adoption and performance visibility
“Snappy Kraken helped us close a major communication gap. The consistent touch points kept us top of mind and gave us a way to stay connected outside of in-person events.”

Chris Mediate
Financial Advisor & Director of Marketing, Mediate Financial Services, Inc.

Explore marketing for teams →

LARGE FIRMS AND ENTERPRISES

Lead marketing across your network.

Set a shared direction while giving advisors flexibility within your firm's standards. Keep oversight of content, compliance, and performance as your network grows.

  • Firm-wide governance and permissions
  • Campaign management across your network
  • Network-wide reporting and support
“[...] They've been progressive, responsive, and invested in helping us deliver enterprise value that surpasses other platforms.”

Matt Neuman
Chief Strategy Officer, Advisors Excel

Explore enterprise solutions →

YOUR MARKETING IN ACTION

Keep prospects moving.
Keep clients close.

Connect your website, content, and CRM with automated follow-up that builds trust before the first meeting and keeps you top of mind between the next ones.

An advisor website on a laptop, a social post and a text message conversation

  1. DISCOVERY

    A website that speaks their language.

    Show visitors you understand their priorities, share their values, and can help them work toward the future they want.

  2. INTEREST GROWS

    Content that shows your expertise.

    Give people useful perspectives on the questions already on their minds, from retirement decisions to changing markets.

  3. AUTOMATED FOLLOW-UP

    Follow-up that fits the relationship.

    Keep relevant messages arriving over time, with campaigns that change as a prospect’s engagement develops.

  4. PERSONAL CONVERSATION

    A clear reason to start a conversation.

    See who's engaging in the Opportunities Feed and reach out personally when there's a useful reason to connect.

Prebuilt campaign assets, assigned segments and a new lead notification in Snappy Kraken

  1. YOU CHOOSE

    Choose your content.

    Choose from prebuilt campaigns and ready-to-use content, then make it yours with drag-and-drop builders and AI editing tools. Add your own content whenever you want.

  2. YOU CONNECT + LAUNCH

    Connect the right audience.

    Sync contacts through your CRM integration. Choose your audience, complete any required review, and launch.

  3. AUTOMATION CONTINUES

    Let follow-up keep working.

    Connect an audience to a campaign. Once configured, qualifying prospects enter automatically and messages continue over weeks and months.

  4. YOU FOLLOW UP

    Spot the next conversation.

    See who's engaging in the Opportunities Feed and reach out personally when there's a useful reason to connect.

“...she specifically said that she was receiving our emails (from Snappy K) and those were a big factor in moving forward with us!”

Brian Traverso, President, BOLT Wealth Management

Read more customer stories →

SUPPORT THAT PUTS YOUR MARKETING IN MOTION

Know what's next. Get it done.

From monthly recommendations to a team that runs your marketing, get support that fits how you work.

GUIDANCE BUILT AROUND YOUR ACCOUNT

Meet Snappy AI.

Ask questions about your marketing, identify gaps, and get clear guidance on where to focus next. Snappy AI uses information from your account to help you decide what to do and how to do it.

  1. Understand what is happening across your marketing
  2. Identify the gaps holding back performance
  3. Get clear, relevant next-step guidance

Explore Snappy AI

Snappy AI analyzing an account and recommending a follow-up campaign
Cover of the monthly Snappy Kraken Marketing Plan

MONTHLY MARKETING PLAN

Your next month, mapped out.

Get a practical plan of recommended campaigns every month so you know what to launch and how it fits into your marketing.

Advisor with headphones working through a workshop at his laptop

LAUNCH IT! WORKSHOPS

Launch it with us.

Walk through the Marketing Plan and launch campaigns alongside our team, with live help as you go.

FREEDOM360 MANAGED MARKETING

Take marketing off your plate.

Work with a dedicated marketer who builds your marketing plan around your goals. You help shape the strategy and approve the content. They handle the execution, keeping you visible to prospects and connected with clients without managing campaigns yourself.

Explore Freedom360

The difference
with Freedom360.

Compared with self-service advisors, based on eight months of program data.

6X Website
Traffic

2X Appointment
Requests

AFTER SWITCHING FROM SELF-SERVICE TO FREEDOM360

“...My clients interact more and I've begun to receive far more inbound requests for prospect meetings. Highly recommended!”

Jeff Burrow
President & Founder, CFP, AIF, Sierra Ocean, LLC

PROVEN IN THE REAL WORLD

Marketing You Can Measure.

7×

faster organic growth*

31%

of revenue growth attributed to Snappy Kraken

200M+

emails delivered and analyzed

98%

say Snappy Kraken improves client engagement

*Snappy Kraken advisor growth rate compared with Fidelity advisor averages in 2023.

BUILT FOR FINANCIAL SERVICES

Move Faster Without Giving Up Control.

Keep your marketing moving with the review processes, CRM connections, and data safeguards your firm needs.

Compliance that fits your firm.

Use Snappy Kraken's compliance dashboard to review and approve marketing, or work within your firm's existing approval process. Supported integrations help keep approved content and compliance records connected.

Your CRM and marketing, connected.

Connect Redtail, Wealthbox, Salesforce, and other supported CRMs to keep contacts and audiences in sync and bring marketing engagement back into your CRM.

Data protection you can take seriously.

Snappy Kraken maintains SOC 2 Type 2 security standards and safeguards personal information against unauthorized access, use, and disclosure.

Frequently asked questions

What is Snappy Kraken, and how does it help financial advisors?

Snappy Kraken is a marketing platform built for financial advisors and firms. It connects your website, content, and follow-up to help you attract prospects, stay in front of clients, and build relationships that lead to conversations.

How is Snappy Kraken different from other marketing platforms?

Unlike generic marketing tools, Snappy Kraken is built specifically for financial professionals and offers:

  • AI-powered content and automation designed for engagement and compliance.
  • Seamless integrations that connect leads from all sources into personalized nurture campaigns.
  • Data-driven insights that show what’s working so you can optimize growth.
  • Mass-publishing and automation to manage advisor marketing at scale.
Is Snappy Kraken for individual advisors or larger firms?

We serve both independent advisors and large organizations. Solo advisors benefit from turnkey automation and AI-powered content, while RIAs, Broker-Dealers, and IMOs use Snappy Kraken to scale advisor marketing, track performance, and ensure compliance across their networks.

What kind of content and automation can I use?

We offer a library of award-winning, FINRA-reviewed marketing campaigns designed for financial advisors. Campaigns include email nurture sequences, timely emails on current events, social media posts, website content, lead magnets, and text message follow-ups, all automated to engage prospects and clients over time.

Does Snappy Kraken connect to my CRM, and can I choose what syncs?

Yes! Snappy Kraken is the most integrated marketing platform for financial advisors. Leads from websites, ads, and third-party tools can be automatically added to specific groups and campaigns, ensuring instant follow-ups and tailored nurturing.

Do we have to use Snappy Kraken's compliance dashboard?

Our platform includes built-in FINRA- and SEC-ready approval workflows, automated content archiving, and SOC 2 Type 2 certified security standards. We help firms maintain compliance without slowing down their marketing efforts.

Can Snappy Kraken handle marketing for me?

Yes! Freedom360 is our fully managed marketing solution for advisors and firms who want expert-driven campaigns without lifting a finger. Our team handles everything, from strategy to execution, so you can focus on your clients.

How do I get started?

Getting started is easy. Schedule a demo to see how Snappy Kraken can transform your marketing. We’ll walk you through the platform, answer your questions, and help you choose the right solution for your needs.

YOUR NEXT MOVE STARTS HERE

Know What to Do Next. See How to Put It Into Motion.

Discover how Snappy Kraken can connect your marketing, surface the right priorities, and help your advisors or firm grow with greater consistency.

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