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Campaign Releases, Single-Topic Emails, Marketing Strategies & Tactics, Marketing Campaigns, Timely Emails
Deliberately Thoughtful: Why Timely Emails Matter (and a Look at Our Latest Inflation Update)

Check our most recent content

Personal Connection Videos are the fastest way to create and promote videos at scale, keeping you face-to-face and top of mind with the people who matter most to your business. Read Full Article

CHECK OUT OUR CAMPAIGN RELEASES

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Campaign Releases, Single-Topic Emails, Marketing Strategies & Tactics, Marketing Campaigns, Timely Emails
Deliberately Thoughtful: Why Timely Emails Matter (and a Look at Our Latest Inflation Update)
TL;DR: At Snappy Kraken, we don’t just deliver marketing automation — we deliver timely communication. Timeley updates include email and text...
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Campaign Releases, Single-Topic Emails
Veterans Day - Holiday Email
This email and text provide a meaningful way to honor Veterans Day while connecting with clients or prospects who are veterans or have veterans in...
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Campaign Releases
Trusts vs. Wills - Video Campaign
Content sponsored by Trust & Will Help your clients or prospects understand the key differences between trusts and wills, empowering them to make...
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Personal connection videos

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Marketing, Personal Connection Videos, Marketing Strategies & Tactics, Video
Video Works. Execution Is Where Most Advisors Get Stuck.

Virtual Face to Face

Personal Connection Videos are the fastest way to create and promote videos at scale, keeping you face-to-face and top of mind with the people who matter most to your business. Read Full Article

All articles

Marketing, Marketing Metrics, Marketing Strategies & Tactics
Why Financial Advisor Referral Campaigns Are an Underused Growth Opportunity
TDLR; Referral campaigns generated the highest email-to-form submission rate of any content type in the report—approximately 2% end-to-end—yet only 14.2% of advisors used them. The opportunity is to turn client trust into a timely, easy, and...
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Marketing, Marketing Metrics, Marketing Strategies & Tactics
Financial Advisor Email Marketing Benchmarks and Trends for 2026
TDLR; Financial advisor email remained effective in 2025: campaign email volume increased 7.3%, total opens rose 4.9% and link clicks increased 10.4%. The platform-wide open rate was 29.7%. However, campaign form submissions declined 25.4%, showing...
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Marketing, Marketing Metrics, Marketing Strategies & Tactics
The Financial Advisor Lifecycle Marketing Gap: Why Visibility Is Not Enough
TDLR; The financial advisor lifecycle marketing gap occurs when a firm creates awareness but does not provide a structured path toward a meeting, referral or client relationship. In the 2025 data, awareness adoption was roughly 90%, while nurture...
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Marketing, Marketing Metrics, Marketing Strategies & Tactics
Why CRM-Connected Financial Advisor Marketing Performs Better
TDLR; Connecting a financial advisor CRM to marketing automation turns stored relationships into reachable audiences. In Snappy Kraken platform data, CRM-connected advisors generated roughly three to four times higher engagement across campaigns,...
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