[NEWS] Snappy Kraken Wins Fourth Consecutive MarTech Breakthrough Award

23 Aug, 2022 BY Nicolle Cruz

Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World


ORMOND BEACH, Fla., August 11, 2022 – Snappy Kraken, the award-winning MarTech leader serving financial advisors, today announced that for the fourth year straight, it has been selected as “Best Overall Content Marketing Software” in the 5th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.  

Snappy Kraken’s marketing automation platform is specifically built for financial advisors. A SaaS company with an in-house agency of marketing strategists, direct response copywriters, and designers, they create hundreds of marketing campaigns a year. This translates to anywhere from 3 to 5,000 individual pieces of content. 

The platform generates leads and helps to engage and retain clients through omni-channel campaigns and targeted ads. At the push of a button, every piece of content gets branded, scheduled, and deployed on behalf of the user. Additionally, all important metrics are tracked and reflected within the users’ dashboard.

“It’s amazing to be recognized for a fourth year by the magnificent MarTech Breakthrough. Too many other providers in our space fall into the trap of touting their features - but relatively few talk about the frameworks and philosophies that make those features relevant in the first place,” said Robert Sofia, CEO of Snappy Kraken. “At Snappy Kraken, we believe that great content wins clients. And so we've set out to serve an underserved industry: the financial industry. Everything we've built supports the thesis that ‘great content wins clients.’”

The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology-related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,950 nominations from over 18 different countries throughout the world. 

“Marketing without strategy is just more noise. Focusing on client retention and bringing on new ones should be at the center of the strategy. Marketing automation can help with this objective but it’s not always affordable for smaller firms in the financial field,” said James Johnson, Managing Director at MarTech Breakthrough. “Snappy Kraken delivers a complete digital marketing strategy ready to deploy with modern tactics, and flawless execution – all done for you. We're so proud that for the fourth year in a row we can recognize Snappy Kraken as 'Best Overall Content Marketing Software.'"


About Snappy Kraken

Snappy Kraken is an award-winning marketing technology firm that provides marketing automation, online advertising, and bold, unique marketing campaigns for the financial services industry. Data-informed decision-making drives each marketing campaign; Snappy Kraken publicly releases an annual marketing research report highlighting the trends that they will use to better serve their members. Recognized by Benzinga in three categories in 2020 as well as by MarTech Breakthrough as the best overall content marketing software four years in a row, it ranked number three on the 2020 Financial Planning Best Fintechs to Work For list. At the Wealth Management Awards in 2021, Snappy Kraken won the Social Media Leadership for Technology Providers award for its annual marketing research report, and the Marketing Automation for Technology Providers award for its trademark “Cold to Gold Framework.” Also in 2021, Snappy Kraken’s “Retiring in Uncertain Times” lead generation content won the silver Davey Creative award in the integrated campaign-marketing effectiveness category. Snappy Kraken demonstrates time and again that great content wins clients.

To learn more about Snappy Kraken's solutions for financial advisers, including white-labelled enterprise solutions, and to use the new and enhanced tools recently announced, visit www.SnappyKraken.com.


About MarTech Breakthrough

Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com. 

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