Tax season is just around the corner! Between the Tax Cuts and Jobs Act (TCJA), SECURE (Setting Every Consumer Up for Retirement Enhancement) Act, and COVID-19 rescue acts, leveraging tax opportunities could be more challenging than ever.

Reach out to existing clients and prospects with our new lead generation campaign, 2021 Tax Opportunities, which highlights some of the key tax differences for this year — and 6 actions your readers can take now to potentially save money in the years to come.

The campaign explains potential savings opportunities in simple, easy-to-understand terms while highlighting the need for expert advice from a financial professional.

More about this campaign:

Title: 2021 Tax Opportunities

Type: Lead Generation Campaign

Description: This time-sensitive campaign entices clients and prospects by highlighting 6 financial moves that could help them save on their taxes. This lead magnet underscores the short-lived and complex nature of provisions in current tax laws (including COVID-19 considerations) to reinforce the urgent need for professional assistance.

Target Audience: Clients and prospects

Primary Outcome/Action: Email opt-in by downloading lead magnet.

Secondary Outcome/Actions: Asking a question, requesting an appointment, sharing, forwarding email, etc.

Running Time: 4 weeks.

While much remains uncertain, one thing is constant: people want to save on taxes.

Be a welcome sight in your clients’ and prospects’ inboxes by offering valuable information while establishing yourself as the expert who can help them maximize their savings, even in an especially complex tax year.

Interested in seeing how one of our Lead Generation campaigns is made? Check out this episode of Behind the Campaign.

To find out more about how Snappy Kraken can fit into your marketing strategy, click here to see a demo.