[NEW] Business Owner Tax Strategy - Lead Generation Campaign

12 Aug, 2022 BY Nicolle

This campaign is designed to target business owners with $1M+ revenue who are concerned about paying too much in taxes.

The messaging focuses on helping the business owner scale w/ the proper team while lowering taxes. 

Nurture existing prospects by emphasizing your ability to help them make the right choices. The lead magnet is designed to be “precisely vague” by providing good advice, but opening a loop with critical questions in the conclusion that the prospect must work with you to resolve.

The campaign delivers the following:

  • 3 broadcast emails promoting the value of the free guide
  • 12 social media posts that automatically post to your social media accounts over 4 weeks
  • 1 landing page offering the free guide while capturing a prospect’s name & email address
  • 1 opt-in confirmation email
  • 2 opt-in follow-up emails
  • 1 confirmation page where motivated leads can request a free chat with you
  • 1 appointment confirmation page that points lead to your website
  • 1 appointment confirmation email
  • Website Widget

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More about this campaign:

Title: Business Owner Tax Strategy

Type: Lead Generation Campaign

Description: Target business owners with $1M+ revenue who are concerned about paying too much in taxes.

Target Audience: Business Taxation, Business Owners

Primary Outcome/Action: Email opt-in by downloading the lead magnet.

Running Time: 4 weeks

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Interested in seeing how one of our Lead Generation campaigns is made? Check out this episode of Behind the Campaign.

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