Folks retiring today are facing turbulent times.
Between the global pandemic and presidential elections, it can feel like markets can shift on a dime.
That uncertainty breeds fear.
And that fear leaves prospects looking for guidance.
Our new Lead Generation Campaign, Retirement Income Teeter-Totter, helps put prospects’ minds at ease while positioning the financial adviser as the expert they need. Read more
If you’re going to get attention with your marketing, you’ve got to think creatively.
But, creativity is a loaded word.
Most people think that flexing your creative muscle is about creating something new.
It’s not.
It’s about connecting and positioning existing ideas in interesting new ways. Read more
Not every marketing campaign needs to run for four weeks across platforms.
Sometimes a single email can have a great impact. Remember: it’s all about the context and the marketing objective (great example here).
That’s why we release topical bi-monthly emails to help Snappy Kraken members provide value and stay in front of clients and prospects when it matters.
Personal Connection Videos are the fastest way to create and promote videos at scale, keeping you face-to-face and top of mind with the people who matter most to your business.
Each Personal Connection Video focuses on a specific topic.
You’ll never worry about hitting a creative block because each one comes with a prepared video script, a landing page to embed your video, a promo email, and coordinated social media posts.
Previous topics include:
How long should my content be?
Well, that all depends.
The tongue-in-cheek answer would be:
It needs to be as long as it needs to be.
See, it all depends on the context and the objective of your content.
In the example below, let’s talk about email. Read more
What’s the secret to making high-value, automated marketing campaigns that get results for financial advisers?
Well, there’s no hack or tool or magic to it.
As cliché as it might sound, it comes down to hard, quality work from an experienced team who knows what they’re doing.
Check out the time-lapse video below where we show you each stage of the process for building out an automated marketing campaign.
At Snappy Kraken, we’re open about the marketing strategies we use to help advisers make meaningful connections that drive business.
If you’d like to learn more about our strategies (and how you can use them for yourself), check out the first episode of our “Behind the Campaign” series.
Watch the time-lapse video for one of our top-performing campaigns below. Read more
Video is everywhere you look online.
And being fluent in video is now a requirement for advisers who want to attract more and connect better with prospects and clients.
We were recently joined by our friends from FiComm Partners, Megan Carpenter and Candice Carlton.
We couldn’t think of anyone better to discuss video than FiComm Partners; their Video-First Advisor Education earned them a nomination by the 2020 Wealthmanagement.com Industry Awards under the category of Industry Disruptors.
Whether you want to level-up with video, or you’re looking to just START already, you’ll find awesome tips and motivation in the presentation below. Read more
The following is based off of an interaction we had with one of our Snappy Kraken members.
Picture this.
You’ve carefully crafted a message for your newsletter or prospect nurturing email.
It’s thoughtful, topical, with tidbits of information and that particular sparkle you bring to the table.
You’re feeling good about this email.
You hit send.
Soon, you get back a response.
You’re excited to open it.
But instead of agreement, thoughtful praise, or someone willing to sign up for your services, you get this: Read more
Many Americans are facing uncertainty when it comes to retirement.
Some are being forced into early retirement, while others have been forced to delay it.
This uncertainty can quickly turn into fear without the proper guidance.
That’s why our Retiring in Uncertain Times Lead Generation campaign is designed to keep prospects from panicking, and turn their attention to sound investing practices.
Read more
“Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.” — Michael Porter
If strategy is mostly about choices, then you can’t look at a marketing campaign and “see” strategy.
You only see the effects of a strategy.
We believe marketing teams should be public about their decision-making processes.
It would go a long way in the financial industry.
It would help others understand the strategy and the thousands of micro-decisions made along the way.
This is a new series, presented by Snappy Kraken, where we’ll pull in experts from our team and have them walk through the thinking and methodologies behind our financial adviser campaigns.
You’ll get to see strategy taking place.
We already research and share performance results in our yearly State of Digital and Half-Time reports (tens of thousands of campaigns launched!).
We’ve shared the metrics.
Now it’s time to share the METHODS. Read more