“Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.” — Michael Porter
If strategy is mostly about choices, then you can’t look at a marketing campaign and “see” strategy.
You only see the effects of a strategy.
We believe marketing teams should be public about their decision-making processes.
It would go a long way in the financial industry.
It would help others understand the strategy and the thousands of micro-decisions made along the way.
Announcing: Behind The Campaign
This is a new series, presented by Snappy Kraken, where we’ll pull in experts from our team and have them walk through the thinking and methodologies behind our financial adviser campaigns.
You’ll get to see strategy taking place.
We already research and share performance results in our yearly State of Digital and Half-Time reports (tens of thousands of campaigns launched!).
We’ve shared the metrics.
Now it’s time to share the METHODS. Read more