OF Reg Image - Social Media
UPCOMING: OFFICE HOURS

 

More Than a Profile

 

How social media fits into the 2026 marketing playbook and what advisors should focus on now

Mike Rinard Headshot-1

Mike Rinard

Head of Solutions Marketing, Snappy Kraken


 

Screenshot 2026-04-15 at 3.54.56 PM

Destiny Fernandisse

Marketing Manager, Snappy Kraken


 

Register Now
 Thursday, April 23, 2026  2:00 PM EST
Details:

 

Social media is easy to start, but hard to sustain in a way that actually drives growth.

What begins as occasional posting often turns into inconsistency, unclear messaging, and little connection to real business outcomes.

This Office Hours session shows how social media fits into a modern Lead Lifecycle strategy—supporting visibility, building credibility, and reinforcing relationships over time.

Because success on social isn’t about doing more. It’s about showing up consistently, with the right message, at the right stage of the relationship.

 

What you’ll learn:

 

  • How social media supports visibility, engagement, and trust across the Lead Lifecycle
  • What to post on Facebook, LinkedIn, and X to stay relevant without sounding sales-driven
  • How to use social to nurture clients and reinforce referral confidence over time
  • How to stay consistent and compliant while simplifying content creation and execution

 

 

 

Register for Webinar:
John-Hare

John Hare

CPFA, AIF, Managing Director, Prudent Process

 

“I’m floored by what Snappy Kraken can do. I had been looking for better ways to market my practice. And
I’ve heard ‘No’ so many times before from different marketing companies. I’ve heard it from every angle,
and it gives me peace of mind to know that I can incorporate a well-thought-out marketing strategy into
my practice."

Frequently Asked Questions

How much time do I actually need to spend on social media each week?

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Less than you think—if you have the right system. This session will show you how to create a consistent presence without it becoming a daily task, using structured content and repeatable workflows.

What's the format?

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This is a 45-minute live session: part presentation, part walkthrough, part open discussion. We’ll cover the fundamentals, show practical examples, and leave time for questions.

I'm already a Snappy Kraken client. Should I still attend?

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Yes. This session will show you how to better use what’s already available to you so you can stay consistent, save time, and get more value from your social media efforts without adding more to your plate.