A practical framework for navigating lead generation sources.

This playbook breaks down when to use different lead sources, how they perform inside a real growth system, and where each one fits best.

Most lead generation advice focuses on acquisition. This playbook focuses on what actually drives results after the lead comes in.

Inside the playbook:

• A clear breakdown of the major lead generation solution categories
• How different lead sources behave once captured
• The execution requirements that determine ROI
• Guidance on where each lead source works best

Built for real-world decision-making — not vendor hype.