[NEW] Lead Generation Campaign | Sudden Wealth (Windfalls & Inheritances)

19 Oct, 2021 BY Nicolle

Do you want to connect with prospects who have received a windfall or inheritance? This campaign is for you.

Receiving a large sum of money all at once (like an inheritance, lottery winnings, lawsuit, insurance payout, etc.) opens up a significant opportunity to change the course of someone’s financial life. 

But for many people, it opens up financial risks that can make their dreams go up in a puff of smoke. 

Cut through the noise and attract fresh prospects with a campaign that offers a free guide titled: 

Coming Into Money? 2 Crippling Risks and 3 Things You MUST Know

The campaign publishes content over 4 weeks and includes:

  • 3 broadcast emails promoting the value of the free guide
  • 12 social media posts that automatically post to your social media accounts over 4 weeks
  • 1 landing page offering the free guide while capturing a prospect’s name & email address
  • 1 opt-in confirmation email
  • 2 opt-in follow-up emails
  • 1 confirmation page where motivated leads can request a free chat with you
  • 1 appointment confirmation page that points leads to your website
  • Website Widget


More about this campaign:

Title: Sudden Wealth (Windfalls & Inheritances)

Type: Lead Generation Campaign

Description: Attract fresh prospects by offering a compelling guide through a campaign that includes a lead-capture landing page, prospecting emails, social media posts, and optional Facebook ads.

Target Audience: High Net Worth Investors, Prospects.

Primary Outcome/Action: Encourage  prospects to reach out and book an appointment with you.

Running Time: 4 weeks.


Interested in seeing how one of our Lead Generation campaigns is made? Check out this episode of Behind the Campaign.

To find out more about how Snappy Kraken can fit into your marketing strategy, click here to see a demo.

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