We probably sound like a broken record, but email is king when it comes to marketing.
Which is why it’s the cornerstone of our Prospect Engagement Campaigns.
But this one casts a broader net.
It’s designed to drive brand new leads, no matter where they came from, to book an appointment with you.
8 emails go out to prospects over the course of 29 days, each designed to highlight a pain point and create an emotional reaction that lands them on your calendar.
More about this campaign:
Title: Dynamic Lead Follow-Up
Type: Prospect Engagement Campaign
Description: This campaign creates a marketing environment in which prospects see the value in having an adviser by touching on pain points they experience in their financial lives.
Target Audience: New leads from all walks of life.
Primary Outcome/Action: Booking an appointment.
Secondary Outcome/Actions: Asking a question, replying to an email, calling the office.
Running Time: 29 days.
To find out more about how Snappy Kraken can fit into your marketing strategy, click here to see a demo.