Prospects sometimes go cold.

It’s part of this cruel, unforgiving game we call marketing… but they don’t have to stay that way.

We’ve created an 8-week prospect nurturing campaign that’s designed to warm up cold leads, remind them of the value in working with a financial adviser, and land them on your calendar.

The 8 emails are designed to grab the prospect’s attention and get them to take action.

But that’s not all.

If you want them to see that beautiful face of yours, there’s an optional Personal Connection Video designed to run in tandem with the email sequence, which builds an even stronger connection.

More about this campaign:

Title: 8-Week Prospect Nurturing

Type: Prospect Engagement Campaign

Description: This campaign is designed to educate prospects around why they need to consult with a professional to help them plan their finances instead of trying to DIY it and potentially making critical mistakes.

Target Audience: Cold Prospects

Primary Outcome/Action: Booking an appointment.

Running Time: 8 weeks.

To find out more about how Snappy Kraken can fit into your marketing strategy, click here to see a demo.