Lights. Camera. Content! The Undeniable Power of Audio

Stop scrolling and listen to this 👇🏻

To hear what Robert is actually saying head over to GetConvos.com to learn more.

I’m no gambler, but I’m willing to wager you didn’t get through the whole thing.

If you did, what was the message?

Go ahead I’ll wait.

Exactly…it wasn’t clear.

Now imagine sharing that with your audience.

Another big lie that you may have heard is that “Your video just has to LOOK good.”

False!

Above all else, your video has to SOUND good or you run the risk of losing your audience.

Catch up on the last blogs in the series where we discussed the message and the setting.

Getting Your Audience to Watch Until the End

At its core, audio delivers the message.

The most important information you have, like how you can significantly impact the lives of your audience, can fall on deaf ears when delivered poorly.

Simply put, lousy audio = lousy message acceptance.

Here's another thing, not only does the sound of your video impact audience retention and your message, but it also impacts your credibility as an expert advisor.

Often, people will write off poor-sounding videos as unimportant because you, as the video's author, didn't deem the message important enough to make sure it could be heard and understood.

Be intentional with how you're creating your videos so your audience will watch them to the end.

This: quality audio = quality retention.

The good news is you don't need premium equipment to up your audio game.

The Good, The Better, and The Best Audio Options

Here are three of our favorite microphones that don’t break the bank, but will no doubt enhance the quality of your videos.

1. Lavalier Microphone - great for home recording. Simply attach it to your shirt. The sound quality is pretty great for the price. Plugs into desktops, tablets/iPads, and phones. You will NEED an adapter for iPhone users found here.
2. Blue Snowball iCE USB Microphone - ​​one of the most popular microphones out there. The quality is amazing. You just set it on your desk and you’re good to go. Record great audio up to 4 or 5 ft away (the closer you get the better the sound is). Overall this is the best “set it and forget it” mic.
3. Blue Yeti Microphone USB - This is another great mic. It costs a little bit more than the snowball but produces high-quality sound and comes with a stand. Plugs in via USB but also has other ports for recording purposes.

That’s it!

Not only do you look good, but you’ll sound good too.

Show up for your Clients and Prospects with Personal Connection Videos

It’s one thing to just read about how to show up better for your audience, but it’s another to put it into practice.

And it’s another thing entirely to know what your clients need and want to hear.

So we created ready-made scripts for you.

We call them Personal Connection Videos, and they’re the fastest way to create and promote videos at scale, keeping you face-to-face and top of mind with the people who matter most to your business.

Not interested in ready-made scripts? No worries, we’re some DIYers, ourselves.

Check back here for the rest of the series on acing your video marketing.

And if you are interested in our Personal Connection Videos (or any of our 100+ other campaigns), you can book a demo by clicking here.