Picture this:
Markets are on the fritz, and your clients are biting their nails.
You send a video by the pool with a drink in hand and sunglasses on your head, telling them everything is going to be ok.
How do you think they would react?
It would leave a worse taste in their mouth than a warm beer on a summer day.
Setting matters a great deal to your videos.
The last blog in the series covered the WHY behind a great video.
Now, let’s tackle the WHERE that makes you memorable, relatable, and confident to your audience.
Setting Influences Story
The setting of your videos instantly sets the tone or mood of your videos.
Not only that, but the setting says a lot about who YOU are as a financial adviser and human being.
Anything that’s on-screen communicates with your audience.
It influences conversations, emotions, and trust.
You want to shoot your videos somewhere that aligns tonally with your message.
Take the time to put thought into your background.
It’ll pay dividends in connecting with your audience.
Location. Location. Location.
How do you know what the right location is or not?
One thing to keep in mind if you’re going to be filming many videos over time is to dedicate one spot for recording.
Typically something that’s easily accessible, like your office or a quiet space in your home.
Before hitting the record button, take the time to review your video’s background.
Declutter if necessary, add some personal flair, and above all, it shouldn’t contradict your message.
Remember the pool scenario?
There’s a time and place for that, but your clients and prospects are coming to you to see what you’re doing for them.
Showing up with THEM in mind is key for true connection.
Speaking of connection…
Show up for your Clients and Prospects with Personal Connection Videos
It’s one thing to just read about how to show up better for your audience, but it’s another to put it into practice.
And it’s another thing entirely to know what your clients need and want to hear.
So we created ready-made scripts for you.
We call them Personal Connection Videos, and they’re the fastest way to create and promote videos at scale, keeping you face-to-face and top of mind with the people who matter most to your business.
Not interested in ready-made scripts? No worries, we’re some DIYers, ourselves.
Check back here for the rest of the series on acing your video marketing.
And if you are interested in our Personal Connection Videos (or any of our 100+ other campaigns), you can book a demo by clicking here.
