Wanna hear a big fat lie?
“Creating video content is expensive, requires professional quality equipment, and not everyone is qualified to be on camera.”
Let me be the first to apologize if you’ve been sold this bill of damaged goods.
Creating video is easier, cheaper, and more effective than ever.
Over the next few months, we’ll be creating a series of blogs that cover 6 different topics on how to create more compelling video content.
This month, let’s focus on finding your message.
What are you trying to say?
Creating a more impactful video will always start with finding the core message.
How do you find it?
Ask yourself this simple question, “What’s the ONE thing I want my audience to take away from this video?”
A rule of thumb, the simpler the idea/message, the better chance your audience will not only connect with it, but will remember it.
The truth is, your audience doesn’t care what you look like or how professional your video looks.
They care about what you can do for them.
Here’s a tip: It’s ok to “trim the fat.”
Self-edit as much as possible as long as it doesn’t detract from your core message.
Once you Have the Message
Ok, you have the core message.
What’s next?
Well, it’s time to get comfortable with it.
Take the time to outline your message.
Practice it out loud. In the mirror. (But don’t imagine the crowd in their underwear during this practice…)
This will make it easier to deliver it to the camera.
Practice until you know what you want to say, and how you want to say it.
Remember, you want to sound as natural and authentic as possible.
If you deliver your message before taking the time to get familiar with it, it can come off as too rehearsed.
Get comfortable with how you’ll deliver the message.
Show up for your Clients and Prospects with Personal Connection Videos
It’s one thing to just read about how to show up better for your audience, but it’s another to put it into practice.
And it’s another thing entirely to know what your clients need and want to hear.
So we created ready-made scripts for you.
We call them Personal Connection Videos, and they’re the fastest way to create and promote videos at scale, keeping you face-to-face and top of mind with the people who matter most to your business.
Not interested in ready-made scripts? No worries, we’re some DIYers, ourselves.
Check back here for the rest of the series on acing your video marketing.
And if you are interested in our Personal Connection Videos (or any of our 100+ other campaigns), you can book a demo by clicking here.
Wondering if Snappy Kraken is right for you?
