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NEW Behavior Gap Audience Builder Campaign 

 

Brand New Marketing Campaign From Snappy Kraken & Carl Richards

We've partnered with Carl Richards (NY Times best-selling author and creator of Behavior Gap) to build a brand new type of marketing campaign for financial advisors - an email course.

Email courses are proven to rapidly generate leads, build trust, and start conversations. This email course is unique because each email contains a bite-sized financial lesson and hand-drawn illustration from Carl Richards.

Available exclusively to Snappy Kraken clients. Find out how you can add this campaign to your marketing today.

NEW Behavior Gap Audience Builder Campaign 

 

Brand New Marketing Campaign From Snappy Kraken & Carl Richards

We've partnered with Carl Richards (NY Times best-selling author and creator of Behavior Gap) to build a brand new type of marketing campaign for financial advisors - an email course.

Email courses are proven to rapidly generate leads, build trust, and start conversations. This email course is unique because each email contains a bite-sized financial lesson and hand-drawn illustration from Carl Richards.

Available exclusively to Snappy Kraken clients. Find out how you can add this campaign to your marketing today.

TAKE Your audience ON A SMOOTH, MEANINGFUL 10-DaY JOURNEY

Generate more leads, start more conversations, book more appointments.

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WHAT'S AN EMAIL COURSE? 

 

Email courses are proven to get results because they leverage “high-frequency marketing” in a way that doesn’t annoy anyone or lead to unsubscribes.

In fact, this campaign does the opposite - it rapidly builds trust and sparks meaningful money conversations with your audience.

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HOW DOES IT WORK? 

 

First, prospects sign up for your email course.

Each day for 10 days, they’ll get a bite-sized financial lesson delivered to their inbox.

Each lesson contains one of Carl Richards' famous sketches, along with thought-provoking commentary to spark conversations.

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DOES IT GET RESULTS? 

 

Yes! This “email course” style of marketing has been taking off in other industries as a powerful method to build trust, establish credibility, and book appointments.

Now you can use this powerful marketing asset too.

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HOW DO I GET IT? 

 

The Behavior Gap email course is available as an add-on campaign in Snappy Kraken.

Like all Snappy campaigns, everything is written, designed, set up, and automated for you. All you have to do is approve the content and click “launch.”

Book your demo today to learn more.

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NY Times Best-Selling Author And Creator Of Behavior Gap

GET TO KNOW CARL RICHARDS

Carl Richards is a Certified Financial Planner™ and creator of the Sketch Guy column, which appeared weekly for a decade in The New York Times.

Carl has also been featured on Marketplace Money, Oprah.com, and Forbes.com. In addition, Carl has become a frequent keynote speaker at financial planning conferences and visual learning events around the world.

Through his simple sketches, Carl makes complex financial concepts easy to understand. His sketches also serve as the foundation for his two books, The One-Page Financial Plan: A Simple Way to Be Smart About Your Money and The Behavior Gap: Simple Ways to Stop Doing Dumb Things with Money (Portfolio/Penguin).

GET TO KNOW CARL RICHARDS

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NY Times Best-Selling Author And Creator Of Behavior Gap

Carl Richards is a Certified Financial Planner™ and creator of the Sketch Guy column, which appeared weekly for a decade in The New York Times.

Carl has also been featured on Marketplace Money, Oprah.com, and Forbes.com. In addition, Carl has become a frequent keynote speaker at financial planning conferences and visual learning events around the world.

Through his simple sketches, Carl makes complex financial concepts easy to understand. His sketches also serve as the foundation for his two books, The One-Page Financial Plan: A Simple Way to Be Smart About Your Money and The Behavior Gap: Simple Ways to Stop Doing Dumb Things with Money (Portfolio/Penguin).

WANT to nurture prospects at scale with the behavior gap audience builder?

Click "Get Started" to book a demo and check out this 10-day email course, featuring bite-sized financial lessons and illustrated content from industry leader Carl Richards, CFP®.