
UPCOMING WEBINAR: THE 2026 LEAD LIFECYCLE
Visibility, Intent & Attract
How prospects find you across search, AI, referrals, and digital channels — and how to recognize the subtle intent signals that indicate real opportunity.
Robert Sofia
Snappy Kraken, CEO
Details:
In today’s environment, prospects are forming opinions—and making decisions—long before they ever reach out.
They’re discovering you through search, AI tools, referrals, and digital touchpoints, often leaving behind subtle signals of intent that most firms never recognize.
This session explores how modern discovery actually works—and how to position yourself to be found, understood, and trusted earlier in the decision process.
What you’ll learn:
- Increase visibility across the channels that matter now
- Shape perception before the first conversation ever happens
- Respond faster to meaningful opportunities
- Identify and act on the intent signals others miss
Register for Webinar:

John Hare
CPFA, AIF, Managing Director, Prudent Process
Frequently Asked Questions
Who should attend this webinar?
+This session is built for advisors and those who support them — from admin, marketing, and growth executives — this webinar provides a strategic lens on how modern clients discover and choose advisory firms.
Is this webinar part of a series?
+Yes — this webinar kicks off a multi-part series that breaks down each stage of the 2026 Lead Lifecycle and shows you how to apply it in practical, measurable ways.
I have Snappy Kraken, should I attend this webinar?
+Yes, especially if you’re using Snappy Kraken! This session (and the full series) will show you how to use your existing tools to intentionally build out each stage of your lead lifecycle so your marketing works as a connected growth system, not a set of isolated campaigns.

