
UPCOMING WEBINAR: THE 2026 LEAD LIFECYCLE
Retain & Refer
How to reinforce value post-conversion, deepen loyalty, and create natural advocacy that drives sustainable growth.
Robert Sofia
Snappy Kraken, CEO
Details:
Winning a client isn’t the finish line—it’s the starting point of long-term growth. The firms that grow consistently aren’t just good at converting; they’re intentional about what happens after.
This session focuses on how to reinforce value post-conversion, deepen client relationships, and create the kind of experience that naturally leads to referrals. We’ll explore how consistent communication, proactive engagement, and thoughtful touchpoints turn satisfied clients into loyal advocates.
Because retention isn’t passive—and referrals aren’t accidental. They’re the result of a structured, relationship-driven approach that compounds over time.
What you’ll learn:
- How to reinforce your value after a client says yes
- What drives long-term loyalty in today’s client relationships
- How to create natural, low-friction referral moments
- Where most firms underinvest post-conversion—and how to fix it
Register for Webinar:

John Hare
CPFA, AIF, Managing Director, Prudent Process
Frequently Asked Questions
Who should attend this webinar?
+This session is built for advisors and those who support them — from admin, marketing, and growth executives — this webinar provides a strategic lens on how modern clients discover and choose advisory firms.
Is this webinar part of a series?
+Yes — this webinar kicks off a multi-part series that breaks down each stage of the 2026 Lead Lifecycle and shows you how to apply it in practical, measurable ways.
I have Snappy Kraken, should I attend this webinar?
+Yes, especially if you’re using Snappy Kraken! This session (and the full series) will show you how to use your existing tools to intentionally build out each stage of your lead lifecycle so your marketing works as a connected growth system, not a set of isolated campaigns.

