Stocks slid into bear market territory after a bad May inflation report showed that prices rose at the fastest pace since 1981.
And there's a good chance your clients and prospects are freaking out.
This Timely Email is a calm reminder to not to make any irrational, short-term decisions about their investments.
It reassures them that...
- Much of the market pullback could be a correction for the pandemic high-flyers
- Bear markets don't last forever - on average, about 15 months
- Half of the market's best days have occurred during a bear market
And much more.
And if they're still feeling nervous, it encourages them to reach out to you.
Title: Bear Market, Now What?
Type: Single-Topic Email/ Timely Emails
Description: Use this simple email to reassure your clients and prospects during the economic downturn.
Target Audience: Clients & Prospects
Primary Outcome/Action: Address concerns as they arise and show your leads and clients that you’ve got their back and that you’re ready to take them through thick and thin.
Running Time: Single email
Here are some of the results from our Weekly Crisis Emails that advisers used during the peak of COVID.
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