The Value of Creativity with Adam Morgan, Executive Creative Director at Adobe

30 May, 2021 BY Kyle

Think logic alone drives business and purchasing decisions? 

Think again. 

We’re so much more emotional than we think, and that’s a good thing! 

In this episode of Steal My Strategy, we talk to the Executive Creative Director at Adobe, Adam Morgan. 

We chat about emotion, memory, neurology and we prove the value of creative ideas with science once and for all.

In this episode, you’ll learn about: 

  • Why the CIA values creativity
  • How data and insight are 2 different animals
  • Why decision-making is impossible without emotion
  • The 2-part formula for creative & profitable ideas
  • What we can learn from television networks about low-stakes, creative chances
  • And much more

Links to check out:

You can find out more about Adam at


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