Dec 17, 2021 By Nicolle

Podcast

Steal My Strategy SPECIAL: The 5 Principles of Marketing Psychology

In this very special episode of Steal My Strategy, we’re republishing with permission an episode of the Standard Deviations Podcast

A weekly show hosted by Dr. Daniel Crosby, a psychologist and New York Times bestselling author who looks at money, mind, and meaning through a psychological lens. 

In this episode, he interviews Robert Sofia, CEO of Snappy Kraken and host of Steal My Strategy. 

They discuss marketing concepts and how they hold up through a psychological lens. 

It was too good not to share.

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We explore:

  • How to get attention in a way that doesn’t fall flat or come across as precious, corny, or insincere. Ultimately building familiarity without becoming too repetitive.
  • The one big promise financial professionals can tell their clients they will deliver on.
  • How to craft irresistible offers that your clients and prospects can’t refuse. 
  • The crucial steps advisers can take to both be trustworthy and reach their target market.
  • Why you can’t rely on trust to scale your business.
  • And so much more!

Dr. Daniel Crosby Links to Check Out: