[NEW] Prospect Engagement | Government Employees

22 Aug, 2022 BY Nicolle


Do you want to connect with government employees who will be retiring? This campaign is for you.

Retirement is an exciting time, but for government employees getting all the paperwork right can be a headache. 

There is so much information they have to go through to make sure they are setting themselves up for retirement success. 

This campaign builds credibility and invites prospects to a have a FREE 1-on-1 Retirement Plan Assessment with you. 

We help you continue the conversation with prospects, bringing them deeper into the awareness funnel, with emails that position you as the right source for help and offering a free appointment to discuss their financial questions.

The campaign publishes content over 6 weeks.

This campaign includes:

  • 5 emails promoting the value of your advice
  • 1 appointment page where motivated leads can request a free chat with you
  • 1 appointment confirmation page that points leads to your website


Title: Government Employees

Type: Prospect Engagement Campaign

Description: Highlight the benefits of government employment with this email-based campaign that educates, informs, and engages prospects on your list.

Cold to Gold: Build Credibility and Start Conversations

Target Audience: Prospects

Primary Outcome/Action: Booking an appointment.

Running Time: 6 weeks




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