[NEW] Trusts vs. Wills - Video Campaign

Content sponsored by Trust & Will

Help your clients or prospects understand the key differences between trusts and wills, empowering them to make informed estate planning decisions that protect their families.

This video campaign provides clear, educational content that builds trust and encourages engagement.

What’s Inside the Video Campaign

• Educational Video: "Trusts vs Wills Explained in 2 Minutes" – Clear explanation of the differences between wills and trusts, when each is appropriate, and how they work together
• Landing Page: Branded page hosts the video with contact form for prospect questions and follow-up
• Promotional Email: Short, direct message to drive traffic to your video content
• Social Media Copy: Ready-to-use posts for Facebook, LinkedIn, and X to expand your reach
• Text Message: Personal outreach option to share the educational content with your network

Benefits for Advisors

• Build credibility and create engagement through educational estate planning content
• Offer prospects clarity on wills, trusts, and essential documents
• Generate leads through educational content that builds credibility
• Create natural conversation opportunities about personalized planning needs
  
  

Sponsored Content

This campaign features expert content provided by Trust & Will

Trust & Will is the #1 name in online estate planning, trusted by over 1M families and 17,000+ advisors. Their EstateOS platform helps you strengthen relationships, deliver peace of mind, and scale your business by turning estate planning into a growth engine.

Why Advisors Choose Trust & Will:

• Drive growth & retention: Surface hidden assets, retain wealth across generations, and strengthen heir relationships.
• Deliver standout client value: Offer a modern, seamless estate planning experience with optional attorney-backed support available.
• Rely on trusted expertise: Built-in compliance, access to 350+ attorneys, and expert guidance every step of the way.
• Scale efficiently: Smart tools, AI-powered insights, and a dedicated advisor portal to streamline workflows.

👉 Learn more about Trust & Will for advisors 

Disclaimer: Trust & Will is not affiliated with Snappy Kraken. The content provided by Trust & Will is offered as an educational resource and may be used to support your marketing efforts at no additional charge. By clicking the link to Trust & Will’s website, you will be directed to an external site where additional resources or services may be offered.

About This Email Series

Title: Trusts vs. Wills

Type: Video Campaign

Description: Use this educational video campaign to help clients or prospects understand the differences between trusts and wills. The clear explanation demystifies estate planning basics while creating natural conversation opportunities about their specific situation