Lights Camera Content! The Surprising Truth to Camera Quality (video for financial Advisors)
If you take away one thing from this blog it should be:
The price tag of your gear doesn’t define who you are as a financial advisor.
Having the best gear doesn’t mean your video will be more memorable, just like having the nicest office doesn’t make you the best financial advisor.
I’d argue that you could change the lives of your clients from a broom closet.
Why?
Because you have years of experience, skills, and dedication to making those meaningful connections that impact lives.
That fundamental knowledge creates a solid foundation that you can stand on.
More so, you’re a financial advisor first, not a professional videographer or content creator.
If you’ve been following along in this blog series, you’re taking the right steps to lay a solid foundation for creating memorable videos.
Debunking the Resolution Myth
The device you’re reading this on will most likely be all you need to create a high-quality video.
You might be thinking, “If the equipment doesn’t define the creator, then why even upgrade at all?”
Truth is, camera resolution is just a small percentage of what makes a video successful.
Prioritizing picture quality over the message and audio quality diminishes your content.
Think about TVs prioritizing “6k” and “8k” resolution, it’s just a buzzword to get you to buy their new product.
The reality is, the vast majority of content created from movies to online videos is typically filmed between 1080HD and 2.5k.
The quality difference your audience will experience is small considering they don’t have devices that support that kind of resolution.
If you want to get the most out of your equipment, try these simple upgrades.
“I’m Ready for My Close-up!” (Gear List)
Let’s break down a few camera options to help you get started.
Here’s a quick list:
- Computer/Phone Camera - Shoots high-quality HD Video. Easily upload and send videos. Decent built-in microphone if in a quiet place.
- Pro Webcam – Shoots high-quality HD video. Plugs in via USB. Also has a built-in microphone.
- Razer Kiyo – Integrated Ring Light. HD video. Plugs in via USB. Built-in microphone.
It’s that simple!
Show up for your Clients and Prospects with Personal Connection Videos for Financial Advisors
It’s one thing to just read about how to show up better for your audience, but it’s another to put it into practice.
And it’s another thing entirely to know what your clients need and want to hear.
So we created ready-made scripts for you.
We call them Personal Connection Videos, and they’re the fastest way to create and promote videos at scale, keeping you face-to-face and top of mind with the people who matter most to your business.
Not interested in ready-made scripts? No worries, we’re some DIYers, ourselves.
Check back here for the rest of the series on acing your video marketing.
And if you are interested in our Personal Connection Videos (or any of our 100+ other campaigns), you can book a demo by clicking here.
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