[NEW] Lead Generation Campaign - Tax-Saving Opportunities

Connect with HNW prospects looking to leverage every opportunity hiding in the current tax environment.

Tax laws feel like stepping into quicksand lately.

Especially for high earners or those who have accumulated a significant nest egg. 

Each change can make people feel like their tax-savings strategy is in jeopardy.

It may sound all doom and gloom, but it’s possible to help people find tax-savings opportunities hiding inside their current strategy and every new tax law update. 

This new lead generation campaign offers prospects a free guide titled:

Your Tax-Savings Opportunities - Threatened? Depends On What You Do Now

It will help them discover what they can do now to navigate the uncertainty. 

Drive traffic to your offer with prospecting emails, social media posts, and optional Facebook ads. 

The campaign copy builds urgency by drawing attention to the importance of an exit strategy, especially if that exit is 2 to 5 years away.  

Also, It will help you stand out in a noisy market and attract new leads looking for help to exit their businesses successfully.

Plus, you can continue the conversation with current prospects, bringing them deeper into the awareness funnel.

 The follow-up emails position you as the right source for help.

Prospects who have immediate needs are encouraged to request an appointment with you, bringing these digital prospects right into your office.

The campaign publishes content over 4 weeks and includes:

• 3 broadcast emails promoting the value of the free guide
• 12 social media posts that automatically post to your social media accounts over 4 weeks
• 1 landing page offering the free guide while capturing a prospect’s name & email address
• 1 opt-in confirmation email
• 2 opt-in follow-up emails
• 1 confirmation page where motivated leads can request a free chat with you
• 1 appointment confirmation page that points leads to your website
• 1 appointment confirmation email
• Website Widget

Campaign Title: Tax-Saving Opportunities

Campaign type: Lead Generation

Campaign description w/ outcome: This campaign is designed to connect with HNW prospects looking to leverage every opportunity hiding in the current tax environment.

Target audience: Prospects, HNW prospects

Primary campaign outcome/action: Email opt-in by downloading lead magnet, viewing the page...)

Secondary campaign outcome/actions: asking a question, requesting an appointment, sharing, forwarding email, etc.

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