Many Americans are facing uncertainty when it comes to retirement.
Some are being forced into early retirement, while others have been forced to delay it.
This uncertainty can quickly turn into fear without the proper guidance.
That’s why our Retiring in Uncertain Times Lead Generation campaign is designed to keep prospects from panicking, and turn their attention to sound investing practices.
Learn more about the psychology and design that went into Retiring in Uncertain Times from our first episode of Behind the Campaign right here.
More about this campaign:
Title: Retiring in Uncertain Times
Type: Lead Generation Campaign
Description: Millions of HNW Americans are facing uncertain retirement prospects; some have been pushed into retiring early, others aren’t sure they can retire at all. These chaotic times offer unique prospecting opportunities for advisers who want to be a voice of reason and reassurance.
Target Audience: HNW investors within 5 years before or in retirement.
Primary Outcome/Action: Email opt-in by downloading lead magnet.
Secondary Outcome/Actions: Asking a question, requesting an appointment, sharing, forwarding email, etc.
Running Time: 4 weeks.
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