This episode pulls the curtain back on everything that goes into our longstanding and most versatile campaign type: the Visual Insights Newsletter.
Watch the video below.
Francesca McLin, CPO at Snappy Kraken
Patrice Kelly, CCO at Snappy Kraken
Angel Gonzalez, CMO at Snappy Kraken
Creativity is a competitive advantage
The “magic” behind free value and how it drives connection
Design is born from a place of purpose and intention
How one powerful perspective can take any hard topic and turn it into content that can change lives
The process for grounding far-out ideas and presenting them in a way that works!
How to get noticed with imagery while delivering on value
Why data is just as important as creativity
Important questions to ask to better align and support your business goal
When to crank the dial of creativity in order to STRENGTHEN the message
How we took inspiration from 80’s video games to subvert common expectations
The important tip of knowing that “where” content is consumed determines how it’s presented
How the Visual Insights Newsletter is just one piece to being an advanced marketer
How to take boring, forgettable concepts and make them surprising and delightful
Why all marketing campaigns shouldn’t be met with a “one design-fits-all” approach
Creativity isn’t a skill limited to designers
Want to see more insights and trends?
We pulled data from the actual performance of 38,607 active digital marketing campaigns run by individual financial advisers and firms throughout the United States during 2020. Watch the full presentation and download your free 35-page PDF report here.