Do you hold annual client reviews?
Have you automated any processes around sending out reminders to your clients for their check-ins?
Annual client reviews are important for strengthening and expanding client relationships.
They serve several key purposes:
1. Maintaining awareness of clients' evolving needs and goals as they progress through different life stages.
2. Providing an opportunity to build stronger, more meaningful relationships with clients beyond just discussing performance.
3. Allowing advisors to make recommendations for adjustments or changes to the investment process as needed.
4. Helping preserve client satisfaction with the advisor's services.
5. Exploring opportunities to serve expanding client needs over time.
New Annual Client Review Campaign
We just added an updated Annual Client Review Campaign for advisors who use Snappy Kraken.
Use the Annual Client Review Campaign to invite clients for their annual financial review. This campaign emphasizes the importance of regular check-ins to maintain momentum and address any new financial needs or goals.
It includes communications through email and text message. And it integrates with your favorite booking calendar tool!
Developed in partnership with fpPathfinder, this campaign also includes a checklist that you can save and reference during your annual review meeting.
Sending a combination of a personalized email and text message encourages clients to book review meetings to discuss changes in their financial situation and ensure their plans are on track.
The messaging in both the email and text has been written to include:
Personal Touch: Directly addresses clients, making them feel valued.
Clear Purpose: Highlights the importance of the annual review in a straightforward manner.
Ease of Scheduling: Offers a simple way for clients to schedule appointments.
Actionable Steps: Provides a checklist to ensure a productive meeting.
Automated Personalization: No need to edit the email copy or add your contacts’ names or email signature.
According to this Morningstar study cited here, personalization was even more important to clients with over $250,000 in assets, suggesting it becomes more critical as portfolio value increases.
And this Smart Asset survey conducted a few years ago, shows that about 42% of financial advisors report touching base with their clients quarterly, while 32% check in monthly. This frequency of communication, which often includes annual reviews, helps advisors stay attuned to their clients' changing needs and maintain strong relationships.
About This Campaign
Title: Annual Client Review
Type: Single-Topic Email
Description: Use this simple email to encourage clients to book their annual financial review
Target Audience: Clients
Primary Outcome/Action: Address concerns as they arise and show your leads and clients that you’ve got their back and that you’re ready to take them through thick and thin
Running Time: Single email
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