Wondering Which Type of Campaign to Send Clients vs. Prospects vs. Leads? We're Here to Help You!
It's important to send the right campaigns to the right people!
Use the table below for a quick glance at who each campaign is meant to support.
|
Prospects Only |
Both Clients and Prospects |
|
Lead Generation Campaign Prospect Engagement Campaign |
Visual Insights Newsletter Timely Email Personal Connection Video
|
Lead Generation Campaigns:
These campaigns are designed for the top of the funnel: Getting Noticed & Earning Contacts. The main call to action (CTA) is to enter their contact info to read the Free Lead Magnet (with secondary CTA to book an appt).
Who should get it? Prospects Only
Prospect Nurturing Campaigns:
These campaigns are for warmer prospects on the verge of booking an appt: Build Credibility & Start Conversations. The main call to action (CTA) is to book an appointment.
Who should get it? Prospects only
Visual Insights Newsletters:
Our Visual Insights Newsletter series offers interesting and entertaining insights on current topics designed to help you wow clients and nurture prospects. Each issue is backed by research and designed to be highly shareable.
Who should get it? Prospects and Clients
Timely Email:
Our timely emails help you reassure, educate, and build stronger connections with your clients during these challenging times. This simple email offers clients and prospects your perspective on the headlines swirling.
Who should get it? Prospects and Clients
Personal Connection Video:
All you need to do is personalize the script, record your video, and add the link to your campaign. Our automated platform will do the rest.
Personalize this campaign to engage and entertain your clients & prospects now!
Who should get it? Prospects and Clients
Is the campaign you're working on not listed above? Don't hesitate to contact our live chat to answer for more specifics.