What's the Difference Between a Facebook Ad, Post, and Boosted Post?

These Are Commonly Confused. Here Is a Simple Breakdown

  • Facebook Ad is the content shown in front of an audience outside your group of followers. Facebook allows its users to promote this content to targeted audiences, which can be determined using demographics, behaviors, and events. Since ads typically appear in front of people who don't know about you or your page, Facebook enforces many policies to ensure that the ads are presented in good taste. Those policies can be found here: Facebook Advertising Policies.
  • Facebook Post is the content shown in front of your page's followers. This is also called an organic post. Although this content has fewer restrictions, there are still some things that Facebook won't allow a person to post. That information can be found here: What types of things aren't allowed on Facebook?.
  • Facebook Boosted Post is a form of advertising that helps your Facebook post show up in more newsfeeds. You can take your organic post, apply some money to advertise it, and reach a greater audience. This article explains more about Boosting posts.