A Little More Detail on Why Facebook Pixels Are Important
A pixel is a code you can add to your landing page so you can track anyone who clicks an ad and visits the page. That way, you can retarget them later with ads.
The average person needs to see the same advertising message 3-7x before taking action. So, by warming up a cold advertising audience (cold because they don’t know you and haven’t built trust in you), you work to increase your conversion rate.