What if Other Financial Advisors Use Snappy Kraken, Doesn't That Undermine My Credibility?

For the answer to this question to be "yes", 5 highly unlikely events must all coincide.

We understand that you want to stand out amongst the crowd (why else would you be with Snappy Kraken?) and that you may be concerned that other advisors using Snappy Kraken might mean a contact sees the same content from two different advisors. 

For that to occur, 5 (unlikely) events would have to occur at the same time. 

1. Other financial advisors in your area must also use Snappy Kraken (less than 2% nationwide use Snappy Kraken).
2. Those advisors must choose to launch the same campaigns and communications at the same time (on average, only 15% of Snappy Kraken clients use any given campaign).
3. Those advisors must have the same social media followers and/or subscribers on their email list (rare at best).
4. The followers and subscribers of those advisors must choose to consume their content rather than overlook it (94.3% of online content doesn't get seen at all -Ahrefs Content Explorer).
5. The followers and subscribers of those advisors must not only consume their content but also consume your content and further manage to remember both and draw the conclusion that they are the same (within 24 hrs people forget 70% of what they see. -Mind Tools).

With simple math, you can see that the probability of these events coinciding is less than 0.0003.

So feel free to launch content without fear of losing credibility or losing face with your contacts.