Here’s a Handy List of the Different Campaigns in Your Snappy Kraken Library
You’ve got a lot of choices when it comes to what campaign to run, from Lead Generation to Newsletters to Videos. It can be slightly overwhelming!
Let’s take a deeper look at the campaign types available in your Snappy Kraken Library:
Essential Campaign: First-Time Marketing Intro Email, Start here!
We recommend sending this email to your client and prospect lists to prime them to expect your regular communications.
Essential Campaign: 90-Day New Client Onboarding Campaign
This email series will reach out to your new clients, welcoming them to your practice, setting expectations, and encouraging patience, as accounts are transferred and their strategies are implemented.
Essential Campaign: New Prospect 8-Week Nurturing Campaign
This eight-week drip email campaign is designed to motivate prospects to request an appointment. If you want to be more aggressive with your prospects, you can also use the Dynamic Lead Follow-Up Prospect Engagement Campaign.
Event Campaigns
Whether in-person or virtual, this automated campaign eliminates the hassle of promoting your next educational event.
Lead Generation
Attract fresh prospects with a campaign that offers a compelling decision-making tool. You want to open the door to future conversations and continue the conversation by bringing them deeper into the awareness funnel with follow-up emails that position you as the right source for help and offering a free appointment to discuss their questions.
Nurturing Email Series
Just like the New Prospect 8-Week Nurturing Campaign in the essentials category, these campaigns help you engage your prospects in scheduling an introductory appointment. These campaigns do not run as long as the 8-week. They are topic-specific to pair with a form submission from a Lead Generation campaign.
Personal Connection Videos
Personal connection videos are the fastest way to create and promote videos at scale. They keep you face-to-face and top of mind with the people who matter most to your business.
Quarterly Financial Update
Provide a quick overview of key market and economic data for your clients and prospects from the last quarter.
Referral Generation Campaign
Creates a low-pressure and frictionless way to ask for referrals by email.
Timely Emails
These single-topic emails help you reassure, educate, and build stronger connections with your clients and prospects during challenging times.
Traffic Generation Campaigns
Attract leads and prospects to view ungated content, allowing you to get noticed and build credibility. No need for your contacts to complete a form to access information, but there is an area for them to request an appointment.
Visual Insight Newsletter
This campaign offers interesting and entertaining insights on current topics designed to help you wow clients and nurture prospects.
Check out this article to learn more about the Cold to Gold Framework.