What is a Lead Score? Where Do I Find a Lead Score? What Do I Do with a Lead Score?
What do I need to know about lead scores?
A lead score is a calculation based on how much a contact engages with your content. It's calculated by adding how many email opens, link clicks, page views, and form submissions a given contact completes.
To see your contacts' lead score, go to My Content > My Contacts > More Actions > Export Contacts. This generates a CSV file of all your contacts, and you can see the lead score in Column Q.
The higher the lead score, the more your contacts engage in your marketing. Lead scores are going to vary for everyone. The longer you've been on the platform and the more campaigns you launch, the higher the numbers will be.
We recommend filtering the lead score from highest to lowest, and the contacts with the top numbers would be good to reach out to or drop them into a nurturing campaign like the 8-Week Prospect Nurturing Campaign.