We Write Our Content in First-Person, But You Can Definitely Send Content from Two Or More Advisors!
We recommend sending your campaigns from a single person because we're in a relationship business and want to provide a personal connection with our clients and prospects. However, sometimes it's better to have a team approach with your marketing at Snappy Kraken, and here's how!
In your Account (the gear icon ⚙ in your upper-right hand corner), ensure your email is a generic address instead of a specific person's email. This is the email your contacts will see in their inboxes:
Also, make sure to update your professional name. For example, you can enter something like your company name, "The Team at..." or some other variation:
Finally, make sure to update your email signature:
When launching campaigns, be aware that we write copy in the first person. Therefore, you'll need to review the various campaign components, changing the singular pronouns (I/me) to plural versions (we/us).
See below regarding some of the verbiage you will need to update. Don't forget about any P.S. sections!
