What Are Custom HTML Headers and Footers Used For?

Custom HTML Header and Footer Features

This feature allows our members to paste scripts that are not visible to the page visitor but are used for enhanced tracking and reporting purposes.
Services such as Google and Facebook provide these types of scripts and pixels for use on websites and landing pages across the internet. This is a common practice on the web and is not a compliance or privacy violation when appropriately used. Custom HTML in headers and footers, as well as other functionality on our platform, helps our members maximize their marketing results while still complying with relevant consumer privacy acts, including The California Consumer Privacy Act (CCPA). Additional links to relevant privacy policies and opt-outs may be added to landing pages as desired. All visible page content is included in compliance PDFs generated from our platform for review by compliance supervision.